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DTSTART:20070101T000000
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DTSTART;TZID=America/New_York:20251112T113000
DTEND;TZID=America/New_York:20251112T130000
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Lunch & Learn with Bryan Oglesby from BBB
DESCRIPTION:Build Trust Through Honest Advertising: BBB's Code Explained\n\nIn today's competitive marketplace\, consumers are more informed   and more cautious   than ever before. That's why truth and transparency in advertising aren't just good ethics   they're good business.Join Bryan Oglesby for an informative session on the Better Business Bureau's Code of Advertising Guidelines\, a cornerstone for ethical marketing and consumer trust. This presentation will help you understand how to create advertisements that are accurate\, transparent\, and compliant with BBB standards.\n\nYou'll learn how to:\n✅ Avoid misleading price or "free" claims\n✅ Properly disclose promotions\, warranties\, and guarantees\n✅ Substantiate advertising claims to stay compliant\n✅ Build trust and credibility with your audience\n✅ Strengthen your BBB Accreditation and brand reputation\nWhether you manage marketing campaigns\, handle customer communications\, or oversee your business's advertising strategy\, this session offers practical tips that protect both your company and your customers.Don't miss this opportunity to ensure your business advertising meets BBB standards   and stands out for all the right reasons.
X-ALT-DESC;FMTTYPE=text/html:<!DOCTYPE html><html><head><title></title></head><body aria-disabled="false"><p style="margin: 0in\; font-size: 12pt\; font-family: Aptos\, sans-serif\; color: rgb(36\, 36\, 36)\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;"><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: inherit\; line-height: inherit\; font-family: Verdana\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;"><b data-olk-copy-source="MessageBody">Build Trust Through Honest Advertising: BBB&rsquo\;s Code Explained</b><br><br></span></p><p style="margin: 0in\; font-size: 12pt\; font-family: Aptos\, sans-serif\; color: rgb(36\, 36\, 36)\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;"><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: inherit\; line-height: inherit\; font-family: Verdana\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;">In today&rsquo\;s competitive marketplace\, consumers are more informed &mdash\; and more cautious &mdash\; than ever before. That&rsquo\;s why truth and transparency in advertising aren&rsquo\;t just good ethics &mdash\; they&rsquo\;re good business.</span></p><p style="margin: 0in\; font-size: 12pt\; font-family: Aptos\, sans-serif\; color: rgb(36\, 36\, 36)\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;"><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: inherit\; line-height: inherit\; font-family: Verdana\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;">Join Bryan Oglesby for an informative session on the&nbsp\;<strong fr-original-style="" style="font-weight: 700\;">Better Business Bureau&rsquo\;s Code of Advertising Guidelines</strong>\, a cornerstone for ethical marketing and consumer trust. This presentation will help you understand how to create advertisements that are&nbsp\;<strong fr-original-style="" style="font-weight: 700\;">accurate\, transparent\, and compliant</strong> with BBB standards.<br><br></span></p><p style="margin: 0in\; font-size: 12pt\; font-family: Aptos\, sans-serif\; color: rgb(36\, 36\, 36)\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;"><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: inherit\; line-height: inherit\; font-family: Verdana\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;">You&rsquo\;ll learn how to:<br></span><span style='border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: inherit\; line-height: inherit\; font-family: "Segoe UI Emoji"\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;'>✅</span><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: inherit\; line-height: inherit\; font-family: Verdana\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;">&nbsp\;Avoid misleading price or&nbsp\;</span><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: inherit\; line-height: inherit\; font-family: Verdana\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;">&ldquo\;</span><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: inherit\; line-height: inherit\; font-family: Verdana\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;">free</span><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: inherit\; line-height: inherit\; font-family: Verdana\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;">&rdquo\;</span><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: inherit\; line-height: inherit\; font-family: Verdana\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;">&nbsp\;claims<br></span><span style='border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: inherit\; line-height: inherit\; font-family: "Segoe UI Emoji"\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;'>✅</span><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: inherit\; line-height: inherit\; font-family: Verdana\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;">&nbsp\;Properly disclose promotions\, warranties\, and guarantees<br></span><span style='border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: inherit\; line-height: inherit\; font-family: "Segoe UI Emoji"\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;'>✅</span><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: inherit\; line-height: inherit\; font-family: Verdana\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;">&nbsp\;Substantiate advertising claims to stay compliant<br></span><span style='border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: inherit\; line-height: inherit\; font-family: "Segoe UI Emoji"\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;'>✅</span><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: inherit\; line-height: inherit\; font-family: Verdana\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;">&nbsp\;Build trust and credibility with your audience<br></span><span style='border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: inherit\; line-height: inherit\; font-family: "Segoe UI Emoji"\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;'>✅</span><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: inherit\; line-height: inherit\; font-family: Verdana\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;">&nbsp\;Strengthen your BBB Accreditation and brand reputation</span></p><p style="margin: 0in\; font-size: 12pt\; font-family: Aptos\, sans-serif\; color: rgb(36\, 36\, 36)\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;"><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: inherit\; line-height: inherit\; font-family: Verdana\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;"><br>Whether you manage marketing campaigns\, handle customer communications\, or oversee your business&rsquo\;s advertising strategy\, this session offers&nbsp\;<strong fr-original-style="" style="font-weight: 700\;">practical tips</strong> that protect both your company and your customers.</span></p><p style="margin: 0in\; font-size: 12pt\; font-family: Aptos\, sans-serif\; color: rgb(36\, 36\, 36)\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;"><strong fr-original-style="" style="font-weight: 700\;"><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: inherit\; line-height: inherit\; font-family: Verdana\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;">Don&rsquo\;t miss this opportunity</span></strong><span style="border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: inherit\; line-height: inherit\; font-family: Verdana\, sans-serif\, serif\, EmojiFont\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;">&nbsp\;to ensure your business advertising meets BBB standards &mdash\; and stands out for all the right reasons.</span></p></body></html>
LOCATION:101 State Street W. Oldsmar FL 34677
UID:e.4245.1322871
SEQUENCE:3
DTSTAMP:20260404T023529Z
URL:https://business.utbchamber.com/chamber-events/Details/lunch-learn-with-bryan-oglesby-from-bbb-1447105?sourceTypeId=Hub
END:VEVENT
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