Doing Well By Doing Good: How Small Business can thrive helping local NFP's

Since the1970's Cause Marketing (Purpose-Driven Marketing, Social Responsbility Marketing) has been a significant driver of brand awareness and revenue for businesses and not-for-profits alike. The partnership of a for-profit with a not-for-profit for mutual profit is a win / win / win: for the community, for the charity AND the company.

"Doing well by doing good" means also doing it right, too! Small and mid-size businesses don't have access to the resources major companies have. However, small businesses can have a BIG impact on local charities.

This 75 minute workshop will give you the Small Business DIY tools to begin or enhance your engagement with a not-for-profit. You'll learn best practices, ideas and opportunities to build an in-house Cause Marketing Platform.

As the economy pivots to a near certain slow-down, smart marketing professionals will respond accordingly with a more empathetic, socially caring and engaged tone. Selling to the 'heart' as well as the 'head' can be a game-changer for your business - and your community, too!