Description

Build Trust Through Honest Advertising: BBB’s Code Explained

In today’s competitive marketplace, consumers are more informed — and more cautious — than ever before. That’s why truth and transparency in advertising aren’t just good ethics — they’re good business.

Join Bryan Oglesby for an informative session on the Better Business Bureau’s Code of Advertising Guidelines, a cornerstone for ethical marketing and consumer trust. This presentation will help you understand how to create advertisements that are accurate, transparent, and compliant with BBB standards.

You’ll learn how to:
✅ Avoid misleading price or “free” claims
✅ Properly disclose promotions, warranties, and guarantees
✅ Substantiate advertising claims to stay compliant
✅ Build trust and credibility with your audience
✅ Strengthen your BBB Accreditation and brand reputation

Whether you manage marketing campaigns, handle customer communications, or oversee your business’s advertising strategy, this session offers practical tips that protect both your company and your customers.

Don’t miss this opportunity to ensure your business advertising meets BBB standards — and stands out for all the right reasons.